October  2007 4
研究論文Research Articles
中國大陸另類媒介的生產:以《朋友通信》為例
The Production of an Alternative Media in Mainland China — A Case Study of the Journal Friend Exchange
  (2171)
作者 曹晉
Author CAO Jin
關鍵詞 另類媒介、多種文化主義、《朋友通信》、同性戀社群、公共領域
Keywords alternative media, multiculturalism, Friend Exchange, homosexual community, public sphere
摘要 本文通過對中國大陸同性戀者健康干預項目──《朋友通信》的民族誌研究,展示兩個議題:其一,以《朋友通信》為另類媒介的經典個案,分析其編輯生產與流通模式如何實踐多種文化主義的平等理念,洞察另類媒介在中國的具體運作;其二,《朋友通信》開創了同性戀社群的媒介再現,本文借此探討中國弱勢群體的公共領域的建構問題。這兩個議題也是對批判傳播研究的理論擴展進行當代反思。
Abstract This article explores two issues through studying the Friend Exchange, a journal that features ethnographic research on the Health Prevention Project for Homosexuals in Mainland China. First, the article will profile the Journal as a classical case, illuminating how its editing and circulating model concretizes the conception of equality within a context of multiculturalism, and examining the

actual operation of an alternative media in China. Second, the article will demonstrate how the Friend Exchange creatively constructs a media representation of the homosexual community. By doing this, the article will further discuss the issue of public sphere construction for the marginalized communities in China. As extended contemporary critiques, these two subjects also help to highlight the expansion of critical communication theory.
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