October  2017 42
學術對談Dialogue
新媒體環境下的經典傳播理論
How to re-thrive? Reconsideration of classic communication theory in the new media environment
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作者 對談人:韋恩‧旺塔、黃懿慧
Author Discussants: Wayne WANTA, Christine HUANG
摘要
Abstract Professor Wany Wanta, a leading scholar in the research on agenda setting, looks back and traces his research program development. With a prolific body of research work, Professor Wanta first shares in this dialogue his views about to what extent the theory is limited with respect to effect-orientation. He then delineates the conditions and contextual factors in which the theory is effective. In addition to his reflections on the conditional factors, Professor Wanta explicates the challenge and opportunity for agenda-setting theory in the digital era. Finally, Professor Wanta shares his view of future research in this area.


Citation of this article:

Huang, Y.-H. C. (Ed.)(2017). How to re-thrive? Reconsideration of classic communication theory in the new media environment. Communication & Society, 42, 1–22.
No.41  2017 July
No.40  2017 April
No.39  2017 January
No.38  2016 October
No.37  2016 July
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