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| July 2019 |
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49 |
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| 專輯論文Special Issue Articles |
| 皮村新工人自我賦權和微信公號的形象建構 |
| Self-Empowerment of the New Workers in Pi Village and Their Self-Image Construction on WeChat Public Platform |
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(3064)
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| 作者 |
王錫苓、劉一然 |
| Author |
Xiling WANG, Yiran LIU |
| 關鍵詞 |
新工人、《皮村工友》、自我賦權、自我形象建構 |
| Keywords |
the new workers, “Pi Village Co-Workers,” self-empowerment, selfimage construction |
| 摘要 |
截至2017年，中國農村務工人員總數接近2.9億。與其形成鮮明反差的是其在公共空間裡的「失聲」，彷彿「隱身的存在」。如何覓得其真實的生活圖景，成為筆者關注的問題。自2010年至今，筆者持續關注一個自稱「新工人」的農村務工群體，這一稱謂，既是其自我形象的建構，也是群體意識的覺醒。
已有的研究多從媒體在該群體的社會適應中所發揮的作用著眼，對其構建公共空間、自我賦權關注甚少。構建公共空間需要技術門檻，同時也需要賦權的自覺意識。本文關注的正是這一群體創立的微信公眾號─《皮村工友》，運用文本分析方法研究其推文，得出結論：第一，《皮村工友》構建了一個有主體意識、昂揚的新工人群像；第二，皮村自建文化促進了公號的影響力，再加之適時地借助外力，創立了獨特的新工人文化；第三，皮村的影響力仍有其局限，其示範作用仍需要進一步的考察和分析。
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| Abstract |
The total amount of migrant workers in China was close to 290 million by the end of 2017. In contrast to the huge number, this group seems to be “invisible” in the public discourse space. How to find out the realistic predicament of this group has become a concern of us. We have been paying close attention to a group of migrant workers who have called themselves “new workers” since 2010. This title is not only a construction of their self-image but also an awakening of their self-awareness.
Previous studies mostly focus on the impact of the use of various media, especially portable mobile media, on migrant workers’ social adaptation. There are few papers relating to how they are, as a group, constructing their public space and empowering themselves through social media. The construction of public space requires some technical skills as well as the consciousness of empowerment. This paper focuses on a WeChat public platform named “Pi Village Co-Workers,” which was established by a group of migrant workers in Pi Village, Beijing. Using the text analysis method, we analyze all 160 articles released by that platform (since its starting date to December 18, 2017) and draw the following conclusions: Firstly, the new generation of migrant workers constructed an optimistic and positive group image with distinct subjectivity through the new media. Secondly, the self-built culture, as a sustained internal force, promoted their influence and with the help of external forces, they created a unique culture of new workers. Thirdly, the influence of “Pi Village Co-Workers” still has its limitations, and its demonstration role to this group still needs further investigation and analysis.
本文引用格式﹕
王錫苓、劉一然（2019）。〈皮村新工人自我賦權和微信公號的形象建構〉。《傳播與社會學刊》，第49期，頁75–101。
Citation of this article:
Wang, X., & Liu, Y. (2019). Self-empowerment of the new workers in Pi Village and their self-image construction on WeChat public platform. Communication & Society, 49, 75–101.
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| No.67 2024 January |
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