October  2020 54
專輯論文Special Issue Articles
流動的界限—社交媒體公與私的情境實踐與管理
Liquid Boundaries: The Situative Practice and Management of the Public and the Private on Social Media
  (433)
作者 吳璟薇、唐海景
Author Jingwei WU, Haijing TANG
關鍵詞 社交媒體、公與私、界限、隱私、流動性
Keywords social media, public and private, boundary, privacy, liquidity
摘要 隨著傳播技術的不斷革新,社交媒體改變著人們的交流習慣以及社會結構,也使得私人領域和公共領域之間的界限正變得越來越模糊。基於這些現象,本文旨在回答以下問題:(1)在社交媒體中「公」與「私」和之間的界限在哪裡?(2)不同社交媒體平台上公與私的界限存在什麼區別?本文選擇適合社交網絡特性的「社交性框架」來研究私與公之間的區別,並通過對微博和微信用戶進行日記研究和半結構化訪談的方式,結合實踐情境並對比不同社交媒體平台來探討社交媒體用戶如何劃分公與私之間的界限以及影響界限變化的機制。

研究結論指出,「公」「私」差異的問題並非如前人所認為的邊界模糊或者二者相互疊加的問題,而是社交媒體用戶個人如何在社會互動中劃分界限的問題。社交網絡上「公」與「私」之間存在明晰的邊界,用戶在發布個人信息之前和之後,都可以通過控制所發布的內容及其可見度來進行公與私界限的管理。此外,這條界限在不同的社交媒體平台存在差別,而且在用戶發布內容的不同時間段裡也是有規律的變化著的,體現出明顯的「流動性」特徵。
Abstract With the innovation of communication technology, social media has changed people’s communication habits and social structures; the boundary between “the private” and “the public” has become blurred as well. Based on these phenomena, this article aims to answer the following questions: (1) Where is the boundary between “the private” and “the public” on social media? (2) Is there any difference in the boundaries of different social media platforms? This paper reviews different notions of “the private” and “the public” using different social approaches and procedures and selects the framework of sociability to investigate the distinction between private and public. Through diaries and interviews with users of Chinese Microblog (Weibo) and WeChat, we combined practical situations and compared different social media platforms to explore how social media users define the boundaries between public and private and explored the mechanism of boundary change.

本文引用格式﹕
吳璟薇、唐海景(2020)。〈流動的界限—社交媒體公與私的情境實踐與管理〉。《傳播與社會學刊》,第54期,頁95–125。

Citation of this article:
Wu, J., & Tang, H. (2020). Liquid boundaries: The situative practice and management of the public and the private on social media. Communication & Society, 54, 95–125.
No.53  2020 July
No.52  2020 April
No.51  2020 January
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