January  2022 59
學術對談Dialogue
持續蛻變與轉化的研究人生
Transformation and Mutation: Essential Elements in Research Careers
  (400)
作者 對談人:張卿卿、黃懿慧
Author Discussants: Chingching CHANG, Yi-Hui Christine HUANG
摘要 「就如同Greenwald(2012)所說:『There is nothing so theoretical as a good method』。隨著眾多新興研究方法的發展,當下學者有更多的機會藉由整合各方法的效用,來建置有意義的理論。」
Abstract In this interview, Dr. Chang shares her thoughts about important research issues, such as designing effective experimental studies and coping with the research challenges imposed by the Covid-19 pandemic. She also talks about recent developments in neuroscience and data analytics approaches in advertising and media research. She then shares her experiences as the associate editor for Journal of Advertising, and points out essential elements in a good research article. Finally, she identifies method triangulation as an emergent trend in communication research.


張卿卿,台灣中央研究院人文社會科學研究中心特聘研究員。研究興趣:傳播心理、傳播效果、廣告效果、消費心理與健康傳播。電郵:chingchingchang@gate.sinica.edu.tw
黃懿慧,香港城市大學媒體與傳播系講座教授。研究興趣:華人社會的策略傳播、健康及科技領域的風險傳播、危機傳播與管理、跨文化傳播。電郵:yihhuang@cityu.edu.hk


本文引用格式:張卿卿、黃懿慧(2022)。〈持續蛻變與轉化的研究人生〉。《傳播與社會學刊》,第59期,頁1–11。


Citation of this article: Chang, C., & Huang, Y.-H. C. (2022). Transformation and mutation: Essential elements in research careers. Communication and Society, 59, 1–11.
No.59  2022 January
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