July  2020 53
重視情境在傳播中的作用
Pay Attention to the Role of Situation in Communication
寫在卷首
Editor's Notes
重視情境在傳播中的作用 / 蕭小穗
Pay Attention to the Role of Situation in Communication / Xiaosui XIAO
V
學術對談
Dialogue
危機傳播管理的前世今生:經典危機溝通理論的再思考
Revisiting the Situational Crisis Communication Theory
/ 蒂莫西.庫姆斯、黃懿慧  W. Timothy COOMBS, Yi-Hui Christine HUANG

1
研究論文
Research Articles
為愛加點味道:解讀烹飪相關廣告中的家庭性女性氣質
Adding Flavor to Love: Decoding Domestic Femininities Constructed in Cooking-Related TV Ads
/ 蕭蘋  Ping SHAW
關鍵詞:烹飪、食品、電視廣告、家庭性女性氣質、論述分析

Keywords:cooking, food, TV advertisements, domestic femininities, discourse analysis
21
多元媒介嵌入與作為儀式的都市空間實踐—一項基於武漢市東湖綠道的田野研究
Multi-Media Embedding and Urban Space Practice as Ritual—A Field Study Based on Donghu Greenway in Wuhan
/ 陳剛、王繼周  Gang CHEN, Jizhou WANG
關鍵詞:媒介、儀式、東湖綠道、都市空間、田野調查

Keywords:media, ritual, Donghu greenway, urban space, fieldwork
57
社群媒體時代下的公關專業倫理:探討公關倫理核心價值與挑戰
Public Relations Ethics in the Age of Social Media: Identifying the Ethical Values and Challenges
/ 鄭怡卉  I-Huei CHENG
關鍵詞:公關專業倫理、社群媒體、新媒體

Keywords:PR ethics, social media, new media
91
社會臨場感對中國鄉村居民網路人際交往的影響—社會心理學視角
The Impact of Social Presence on the Interpersonal Communication of Rural Residents in China—A Perspective of Social Psychology
/ 金恒江、李拓、余來輝  Hengjiang JIN, Tuo LI, Laihui YU
關鍵詞:鄉村、社會臨場感、社會心理、網路人際交往、情緒回應

Keywords:rural, social presence, social psychology, network of interpersonal communication, emotion appeal
125
改革之聲與改革之生:話語形構如何支持國企市場化改革(1995–2000)
The Voice of Reform and the Birth of Reform: How Did the Discursive Formation Support the SOE Reform (1995–2000)
/ 陳鵬  Peng CHEN
關鍵詞:政黨國家、話語形構、意識形態調適、國企改革

Keywords:party state, discursive formation, adaptation of ideology, SOE reform
163
傳播論壇
Communication Forum
彈幕觀影情境之塊莖分析:以《鬼來電2》為例
Rhizoanalysis of Danmaku Viewing Context: One Missed Call 2
/ 夏慧馨、吳筱玫  Hui-Hsin HSIA, Hsiao-Mei WU
關鍵詞:彈幕、塊莖、德勒茲、生成、情動力

Keywords:Danmaku, Rhizome, Deleuze, becoming, affect
191
No.52  2020 April
No.51  2020 January
No.50  2019 October
No.49  2019 July
No.48  2019 April
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