October  2016 38
《傳播與社會學刊》創刊十週年
The 10th Anniversary of Communication & Society
寫在卷首
Editor's Notes
《傳播與社會學刊》創刊十週年 / 羅文輝
The 10th Anniversary of Communication & Society / Ven-Hwei LO
V
學術對談
Dialogue
敵意媒體效應：一位理論創建者的回顧與展望
The Hostile Media Effects: A Founding Scholar Looks Back and Looks Forward
/ 對談人：馬克．萊珀、魏然  Discussants: Mark LEPPER, Ran WEI

1
研究論文
Research Articles
「救急」的媒介溝通效果：以災難新聞為例
The Media Communicative Effect of Helping in an Emergency: An Example of Disaster News
/ 羅雁紅、鍾宜珈  Yen-Hung LO, Yi-Jia CHUNG
關鍵詞：不確定性、立即直接利他意願、向下比較、災難新聞、急迫性

Keywords：disaster news, uncertainty, promptly directive altruistic intention, downward social comparison, urgency
37
從消費者觀點檢視組織權力運用對消費者關係管理之影響
Examining the Effects of an Organization’s Power Exercises on Relationship Outcomes from the Perspective of Consumers
/ 劉正道  Cheng-Tao LIU
關鍵詞：公關策略、社會權力、關係管理、關係結果、權力運用

Keywords：public relations strategy, social power, relationship management, relationship outcome, power exercise
83
不同關係類型下收送視角對禮品廣告效果的影響
The Influence of Different Guanxi between Gift Giver and Recipient and Appeal Mode on Gift Advertising Persuasion
/ 董小雪、林升棟、吳瓊鱗  Xiaoxue DONG, Shengdong LIN, Qionglin WU
關鍵詞：禮品廣告、關係類型、訴求視角、動機

Keywords：gift-giving ads, guanxi, appeal mode, motivation
113
危機溝通策略與危機回應形式：危機類型為權變因素之效果研究
The Effects of Crisis-Communication Strategy and Forms of Crisis Response: Crisis Type as a Contingent Factor
/ 黃懿慧  Yi-Hui Christine HUANG
關鍵詞：危機溝通策略、危機回應形式、關係結果、危機類型

Keywords：crisis communicative strategy, form of crisis response, relational outcomes, crisis type
135
新聞媒體在社會運動中的公眾屏幕功能和影響：香港雨傘運動之「暗角事件」個案分析
News Media as the Public Monitor in a Large-scale Protest Campaign: The Case of Hong Kong’s Umbrella Movement
/ 李立峯  Francis L. F. LEE
關鍵詞：公眾屏幕、自我審查、社會運動、新聞媒體、雨傘運動

Keywords：public monitor, self-censorship, social movement, news media, Umbrella Movement
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No.69  2024 July
No.68  2024 April
No.67  2024 January
No.66  2023 October
No.65  2023 July
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