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| July 2009 |
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9 |
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| 研究論文Research Articles |
| 範式訂定事件與事件常規化：以YouTube 為例分析香港報章與新媒體的關係 |
| Paradigm Defining Events and the Logic of Routinization: The Case of Hong Kong Newspapers’ Coverage of YouTube Video Clips |
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(3063)
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| 作者 |
李立峯 |
| Author |
Francis L. F. LEE |
| 關鍵詞 |
YouTube、範式訂定事件、常規化、媒體循環 |
| Keywords |
YouTube, paradigm-defining events, routinization, media loops |
| 摘要 |
在一個媒體系統發展成熟而且相對開放的社會中，新媒體事件的形成和發展跟主流媒體的反應和介入密不可分。在這前提之下，本文嘗試探討香港社會中新媒體和主流傳媒之間的關係和互動。本文指出，新媒體對傳統媒體的挑戰和衝擊往往通過具有範式訂定功能的新媒體事件（paradigm defining event）呈現出來，而主流傳媒則多透過範式修正（paradigm repair）和建立新的運作常規來回應這些挑戰和衝擊。在主流媒體修正範式之後，新媒體對主流媒體的衝擊便可能至少被暫時吸納。同類的新媒體事件便可能不再發生，又或者被常規化。本文透過回顧2006年至2009年期間由YouTube網站短片引發的，規模或大或小的新媒體事件以及分析香港主流報章對YouTube短片的報導來闡釋以上的觀點。分析亦指出在主流傳媒和新媒體互動之下出現的新媒體事件的一些特徵，如媒體循環（media loops）的形成和社會機構的回應模式等。 |
| Abstract |
In a relatively open society with a mature media system, the formation and evolution of new media events are heavily influenced by reactions from and intervention by mainstream media. With this premise, this article examines the relationship and interaction between the new media and mainstream media in Hong Kong. This article argues that the impact and challenges of new media on conventional media are often manifested during and through the occurrence of paradigm-defining events, whereas the mainstream media would tend to respond to challenges through paradigm repair and establishment of new routines. Successful paradigm repair allows the mainstream media to absorb, at least temporarily, the impact brought about by new media. Similar new media events thus would not happen frequently, or their scale and prominence would be reduced to a minimum. Empirically, this article reviews Hong Kong newspapers’ coverage of various events generated by YouTube video clips from 2006 to 2009. The analysis illustrates the major conceptual argumentsexplicated in the article. It also illustrates various characteristics of the new media events generated through the interaction between new and conventional media, such as the formation of media loops and the significance of responses from social organizations. |
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| No.69 2024 July |
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