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| October 2025 |
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74 |
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| ICA年度雙語論文ICA Annual Bilingual Paper |
| 短視頻的可供性及其賦權潛力 |
| The Affordances of Short Videos and Their Empowerment Potentials |
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(95)
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| 作者 |
周樹華、付曉靜、張若為 |
| Author |
Shuhua ZHOU, Xiaojing FU, Ruowei ZHANG |
| 關鍵詞 |
短視頻、可供性、賦權、使用者、創作者 |
| Keywords |
short video, affordances, empowerment, users, creators |
| 摘要 |
短視頻日益普及，已成傳播界顯學。本文認為，短視頻憑藉其聲畫特徵和直觀特性，正將人類溝通導回更本質的形式。據此，短視頻的多種可供性可望成為公民自我賦權關鍵載體：既賦予話語權、強化自我認同，亦促進其積極參與社會。本文對短視頻創作者與使用者進行實證調查，論證它的可供性和賦權潛能。結果顯示積極製作內容者，對短視頻可供性和賦權效應的感知尤為顯著；且在各測量維度中，創作者所感知的可供性和所獲均強於使用者。文末據研究發現，析論相關學理與實務啟示。 |
| Abstract |
Short videos are becoming more and more popular. This paper argues that short videos are returning human communication to its more rudimentary forms, as they have the affordances to make human communication much more intuitive. As a result, short videos may be an important empowerment tool for the general population in terms of giving them a voice, increasing their self-perceptions, and allowing them to play a more active role in society. Results of a survey of short video creators and users ascertain such propositions. Short video creators who actively engage in content production are more inclined to perceive the medium’s affordances. Short video creators experience the outcomes of empowerment more profoundly than short video users do across all measured aspects of the empowerment dimensions. Implications are discussed.
本文引用格式：
周樹華、付曉靜、張若為（2025）。〈短視頻的可供性及其賦權潛力〉。《傳播與社會學刊》，第74 期，頁161–205。
Citation of This Article:
Zhou, S., Fu, X., & Zhang, R. (2025). The affordances of short videos and their empowerment potentials. Communication and Society, 74, 166–205. |
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