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| October 2025 |
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74 |
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| 研究論文Research Articles |
| 「你可能再也看不到我了」：平台算法不穩定與內容創作者的可見性實踐 |
| “You May Never See Me Again”: A Critical Analysis of Platform Algorithmic Precarity and Visibility among Content Creators |
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(107)
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| 作者 |
李翠、劉思雨 |
| Author |
Cui LI, Siyu LIU |
| 關鍵詞 |
算法不穩定、平台內容創作、算法可見性、紮根理論、編碼／ 解碼 |
| Keywords |
algorithmic precarity, platform content creation, algorithmic visibility, grounded theory, encoding/decoding |
| 摘要 |
平台內容創作者職業成功的保證在於可見性，而算法在配置可見性方面發揮了關鍵作用，算法的不穩定也因此成為創作者職業風險的主要來源。運用紮根理論方法，選取文字內容創作者對算法變動的理解及因應策略進行研究，提煉出「自我優化、聽任、推拉和遷移」四種可見性實踐類型。研究發現，創作者最終採取的可見性實踐類型與他們對算法變動的解碼模式，以及平台化工作認知之間具有較為明顯的相關性。每一類可見性實踐都代表了創作者在與平台的權力鴻溝面前調試自身定位、選擇行動策略的具體取向。 |
| Abstract |
The success of a content creator on a platform depends on visibility, and algorithms play a key role in configuring platformized visibility, thereby rendering algorithmic precarity a major source of career risk for creators. This paper employs grounded theory methods to analyze textual content creators’ understanding of algorithmic changes and their corresponding strategies, identifying four types of visibility practices: self-optimization, resignation, push-and-pull, and migration. We conclude that there is a clear correlation between the visibility practices employed by creators and their decoding patterns of algorithmic change, as well as their perceptions of the work of platform content creators’ work. Each type of visibility practice reflects the creators’ self-position and coping strategies in response to the power gap with the platform.
本文引用格式：
李翠、劉思雨（2025）。〈「你可能再也看不到我了」：平台算法不穩定與內容創作者的可見性實踐〉。《傳播與社會學刊》，第74 期，頁133–160。
Citation of This Article:
Li, C., & Liu, S. (2025). “You may never see me again”: A critical analysis of platform algorithmic precarity and visibility among content creators. Communication and Society, 74, 133–160. |
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