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| October 2026 |
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78 |
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| 專輯論文Special Issue Articles |
| 技術兩用性視角下中國公眾對於人工智能技術的態度認知研究 |
| A Study on Chinese Public Perceptions of Artificial Intelligence Technology from the Perspective of Dual-Use Technology |
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| 作者 |
楊正、黃淵渟、屠迪娜、馬丹妮 |
| Author |
Zheng YANG, Yuanting HUANG, Dina TU, Danni MA |
| 關鍵詞 |
人工智能、技術兩用性、公眾認知、主題計算、情感分析 |
| Keywords |
artificial intelligence, dual-use technology, public perception, topic modeling, sentiment analysis |
| 摘要 |
人工智能技術的快速發展被認為同時帶來社會利好與複雜的風險和倫理挑戰，技術的「兩用性」特徵尤為突出。公眾對於人工智能技術兩用性的認知也深刻影響著這一技術的社會推廣與應用。對此，研究從「技術兩用性」理論視角出發，結合微博與知乎兩大平台公眾討論數據，採用情感分析與歷時性主題分析等計算傳播方法，探討中國公眾對人工智能技術兩用性的態度認知及其階段性變遷。研究結果表明，中國公眾對於人工智能技術的認知呈現出明顯的兩用性分化特徵，其中向善認知強調基於人工智能技術使用的功能性視角，而向惡認知則強調宏觀性的風險性視角。且二者均傾向於從技術具身經驗視角出發形塑認知結構。同時，這一認知特點隨著時間推演被逐漸放大，並進一步構成了中國公眾不同於學界對於人工智能兩用的認知獨特性。因此，如果想要在中國社會中推廣人工智能技術的公眾接納，放大公眾對於人工智能的向善認知並縮小其向惡風險認知，強調身體介入的使用策略或許更為有效。 |
| Abstract |
The rapid development of artificial intelligence (AI) technology is recognized as bringing both societal benefits and complex risks with ethical challenges, particularly highlighting its dual-use nature (simultaneous potential for beneficial and harmful applications). Public perceptions of AI’s dual-use characteristics profoundly influence its societal adoption and implementation. This study investigates Chinese public attitudes toward AI’s dual-use attributes and their temporal evolution by integrating computational communication methods—including sentiment analysis and diachronic topic modeling—with public discussion data from Weibo and Zhihu platforms. The research results indicate that the Chinese public’s perception of artificial intelligence technology presents a clear dual use differentiation feature, with the positive cognition emphasizing the functional perspective based on the use of artificial intelligence technology, while the negative cognition emphasizes the macro risk perspective. And both of them tend to shape cognitive structures from the perspective of technical embodied experience. At the same time, this cognitive characteristic has gradually been amplified over time and further constitutes the uniqueness of the Chinese public’s perception of the dual-use of artificial intelligence, which is different from the academic community. To enhance public acceptance of AI in China, this study suggests that amplifying positive perceptions while mitigating risk anxieties through embodied experience and practical application strategies may prove more effective than theoretical advocacy.
本文引用格式：
楊正、黃淵渟、屠迪娜、馬丹妮（2026）。〈技術兩用性視角下中國公眾對於人工智能技術的態度認知研究〉。《傳播與社會學刊》，第78期，頁143–182。
Citation of This Article:
Yang, Z., Huang, Y., Tu, D., & Ma, D. (2026). A study on Chinese public perceptions of artificial intelligence technology from the perspective of dual-use technology. Communication and Society, 78, 143–182. |
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