|
| 在線首發 OnlineFirst publication |
| 數字媒介、控制型社會與新經濟範式 |
| Digital Media, Control Societies, and the New Economic Paradigm |
|
|
|
 |
(31)
|
| 作者 |
張先廣 |
| Author |
Peter ZHANG |
| 關鍵詞 |
控制型社會、控制型機器、注意力經濟、平台資本主義、 臉書 |
| Keywords |
control societies, cybernetic machines, attention economy, platform capitalism, Facebook |
| 摘要 |
以控制型機器為基礎和表現方式的控制型社會有別於以往以熱力學機器為基礎和表現方式的規訓型社會。貌似柔性的控制較之以往嚴苛的規訓更為綿密。資本主義在控制型社會裏發生了一系列變異。以生產為導向的實體經濟讓位於以元生產和營銷為導向的信息經濟，最終翻轉為以捕獲注意力為導向的注意力經濟。平台資本主義處心積慮地奴役大眾，極盡榨取注意力之能事，導致了財富的急劇集中。德勒茲式逃逸線的問題已成為迫切的倫理問題。 |
| Abstract |
Control societies are distinct from bygone disciplinary societies in that their foundations and expressions are cybernetic machines, whereas those of the latter are thermodynamic machines. Seemingly soft control is more pervasive and seamless than the harsh disciplines of the past. In control societies, capitalism has undergone a series of mutations. A production-oriented material economy has given way to a meta-production and marketing-oriented information economy, which in turn has flipped into an attention economy oriented toward all but total attention capture. Platform capitalism calculatingly enslaves the masses and does everything within its means to extort, extract, and exploit people’s attention, thereby speeding up the concentration of wealth. Deleuzean lines of flight have become a pressing ethical issue. |
|
|
|
|
 |
| No.74 2025 October |
 |
| No.73 2025 July |
 |
| No.72 2025 April |
 |
| No.71 2025 January |
 |
| No.70 2024 October |
|
