January  2015 31
傳播學：理論的十字路口
Communication Theories at the Crossroads
寫在卷首
Editor's Notes
傳播學：理論的十字路口 / 馮應謙
Communication Theories at the Crossroads / Anthony Y. H. FUNG
V
學術對談
Dialogue
社會轉型中的媒介研究： 資本主義、共產主義與媒體
Media Studies in Transitional Societies: Capitalism, Communism and Media
/ 對談人：柯林．斯巴克斯、黃煜、王海燕 翻譯、編校：徐來  Discussants: Colin SPARKS, Yu HUANG, Haiyan WANG Translator, Editor: Lai XU

1
專輯序言
Special Issue Preface
以人為本的健康傳播
People at the Heart of Effective Health Communication
/ 李賴俊卿  Annisa Lai LEE

39
專輯論文
Special Issue Articles
歸因與框架：對新聞媒體中兒童與成年人肥胖症相關報道的考察
Causal Attributions and Frames: An Examination of Media Coverage of Obesity among Adults and Children
/ 沈福元、嚴昌民  Fuyuan SHEN, Changmin YAN
關鍵詞：肥胖症、歸因框架

Keywords：obesity, media framing
45
寫劇本或新聞？看熱鬧還是感同身受？ 女性癌症病人的新聞建構
Dramas or News? The News Construction of Female Cancer Patients
/ 邱玉蟬  Yu-Chan CHIU
關鍵詞：癌症、癌症病人、女性角色、新聞分析、隱喻

Keywords：cancer, cancer patient, female role, news analysis, metaphor
65
生活慣習、行為模式與健康傳播—— 以甘肅省武威市DF 和HY 社區為個案的 比較研究
Living Habits, Behavior Model, and Health Communication: A Comparative Study of Two Communities in Gansu Province
/ 闕岳  Yue QUE
關鍵詞：健康傳播、社區、傳播習性、生活慣習、行為模式

Keywords：health communication, community, habitual nature, living habits, behavioral model
95
全民健保 vs. 弱勢族群： 一個政策宣導的傳播觀點與實踐
Health Insurance vs. Minority Populations: A Communication Perspective and Practice in Relation to Policy Campaigns
/ 盧鴻毅  Hung-Yi LU
關鍵詞：全民健保、弱勢族群、社區健康傳播

Keywords：health insurance, minority population, community-based health communication
123
增強香港男同性戀者的意知行： 以恐懼訴求推廣安全套以預防性病的 網絡微電影
Augmenting Cognitive, Emotional and Behavioral Effects with Fear: An Internet-Based Microfilm to Prevent Sexually Transmitted Diseases among Men Who Have Sex with Men in Hong Kong
/ 李賴俊卿  Annisa Lai LEE
關鍵詞：恐懼訴求、健康信念模式、互聯網微電影、性病愛滋病、公 共衛生安全套干預措施

Keywords：fear appeal, health belief model, microfilm on internet, AIDS/HIV/ STDS, public health condom intervention
189
傳播論壇
Communication Forum
新媒體研究的困境與未來發展方向
New Media Research at a Crossroads: Predicaments and Solutions
/ 魏然  Ran WEI
關鍵詞：新媒體、學科建制發展、新媒體研究意義、研究困境、可持 續性研究

Keywords：new media, disciplinary growth, research dilemma, sustainable research
221
No.69  2024 July
No.68  2024 April
No.67  2024 January
No.66  2023 October
No.65  2023 July
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