October  2012 22
以跨領域視野進行全方位傳播研究
A Cross-disciplinary Perspective on Media Studies
寫在卷首
Editor's Notes
以跨領域視野進行全方位傳播研究 / 蕭小穗
A Cross-disciplinary Perspective on Media Studies / Xiaosui XIAO
V
學術對談
Dialogue
以媒介為視窗瞭望世界─ 心繫公眾的傳播學者托德．吉特林
Academic Dialogue with Todd Gitlin
/ 對談人：托德．吉特林(Todd Gitlin)、黃煜 統　稿：黃煜 翻　譯：王菁  Discussants: Todd Gitlin, Yu HUANG Editors: Yu HUANG Translator: Jing WANG

1
研究論文
Research Articles
制度性資本、非制度性資本與社會衝突性 議題的傳播─以國內四起環境維權事件 為案例
Institutional Capital, Non-institutional Capital and Media coverage of Social Issues: Taking Four Environmental Events for Examples
/ 夏倩芳、袁光鋒、陳　科  Qian-Fang, XIA Guang-Feng, YUAN Ke CHEN
關鍵詞：制度性社會資本、非制度性社會資本、衝突性議題、縫隙間 的傳播機會

Keywords：institutional social capital, non-institutional social capital, conflict issues, media coverage, opportunities in cracks
21
美、台、中三地公共關係學界的 「企業社會責任」研究回顧與比較
Research on “Corporate Social Responsibility” in the Field of Public Relations: A Review and Comparison of Journal Articles from the United States, Mainland China and Taiwan
/ 薛　可、陳　晞  Ke XUE, Xi CHEn
關鍵詞：企業社會責任、公共關係、內容分析

Keywords：CSR, public relations research, content analysis
67
對話理論與網絡危機溝通： 一個探索性的研究
Dialogue Theory of Public Relations and Internet Crisis Communication— An Exploratory Study
/ 吳宜蓁、葉玫萱  Yi-Chen WU, Mei-Hsuan YEH
關鍵詞：對話溝通理論、危機溝通、社交媒體、電腦中介傳播

Keywords：dialogue theory, crisis communication, social media, computermediated communication
95
樂觀偏誤、自我效能、社會信任與新流感 疫苗接種意願
Optimistic Bias, Self-Efficacy, Social Trust, and Intentions to Receive H1N1 Influenza Vaccine
/ 盧鴻毅、許富盛、侯心雅  Hung-Yi LU, Fu-Sheng, HSU Hsin-Ya HOU
關鍵詞：新流感、樂觀偏誤、自我效能、社會信任、疫苗接種

Keywords：H1N1 flu, optimistic bias, self-efficacy, social trust, vaccination
135
該走或該留？探討人力資本、社會學習與 公關實務工作者的離職意圖之關係
Should I Stay or should I Go? A Study of Relationships of Human Capital and Social Learning with Intentions to Leave in Public Relations
/ 陳憶寧  Yi-Ning Katherine CHEN Abstract
關鍵詞：人力資本、公關實務工作者、社會學習理論、專業特質認 知、意圖離職因素

Keywords：human capital, intent to leave, professional attributes, public relations practitioners, social learning theory
159
傳播論壇
Communication Forum
敵意媒體理論：媒體偏見的主觀感知研究
Hostile Media: Subjective Perception of Media Bias
/ 周樹華、閆　岩  Shuhua ZHOU, Yan YAN
關鍵詞：敵意媒體、認知偏見、刻板印象

Keywords：hostile media, perceived bias, stereotype
187
No.69  2024 July
No.68  2024 April
No.67  2024 January
No.66  2023 October
No.65  2023 July
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