傳播與社會學刊 - Communication & Society

January 2012

感謝與堅持：慶祝《傳播與社會學刊》創刊五週年

Gratitude and Persistence: Celebrating the 5th Anniversary of Communication & Society

寫在卷首
Editor's Notes

感謝與堅持：慶祝《傳播與社會學刊》創刊五週年 / 陳韜文、黃煜、馬傑偉、蕭小穗、馮應謙、葉月瑜、羅文輝

Gratitude and Persistence: Celebrating the 5th Anniversary of Communication & Society / Joseph Chan, Yu Huang, Eric Ma, Xiaosui Xiao, Anthony Fung, Emilie Yeh, Ven-hwei Lo

學術對談
Dialogue

電視研究的前沿思索

The Forefront of Television Studies

/ 對談人：托比．米勒(Toby Miller)、馮應謙統　稿：馮應謙翻　譯：譚麗珊、張瀟瀟 Discussants: Toby MILLER, Anthony Y. H. FUNG Editor: Anthony Ying Him FUNG Translator: Lisa Lai Shan TAM, Xiaoxiao ZHANG

專輯序言
Special Issue Preface

後電視年代的電視研究

Trajectories of Television Studies in the Post-TV Era

/ 馮應謙 Anthony Y. H. FUNG

專輯論文
Special Issue Articles

下崗女工︑苦情戲及中國電視劇的情感空間

Melodrama of Change: Women, Bitter Emotions and the Affective Space in Chinese TV Drama

/ 孔書玉 Shuyu KONG

關鍵詞：家庭情節劇、下崗女工、社會悲情、情感形態、情感認同、苦情戲

Keywords：family melodrama, laid-off women workers, social emotion of bitterness, affect, emotional identification, Kuqing xi

現代幻想在中國之符號踐行：「流星花園」模式的文化解析

Modern Fantasy and Its Symbolic Actualization in China: A Cultural Analysis of the Meteor Garden Format

/ 馮應謙、張瀟瀟 Anthony Y. H. FUNG, Xiaoxiao ZHANG

關鍵詞：「流星花園」模式、現代幻想、符號踐行、權力

Keywords：Meteor Garden, modern fantasy, symbolic actualization, power

由電視劇《大女當嫁》探析當代都市大齡「剩女」婚戀的困窘

Embarrassment of the 3S Girls towards Marriage in Contemporary Urban China: A Case Study of the TV Series Senior Girl Must Marry

/ 王蕾 Lei WANG

關鍵詞：剩女、擇偶梯度、婚姻擠壓

Keywords：3S girls, spouse-choosing scale, marriage squeeze

愛情的想像─中國熱播愛情劇的文本演變與受眾的解讀偏好

Love Imagination—The Evolution of the Text of Chinese Romantic Drama and Audience Interpretation

/ 吳紅雨 Hongyu WU

關鍵詞：愛情劇、想像、日常生活、解讀

Keywords：romantic drama, imagination, daily life, interpretation

105

媒體市場區域化下被錯置的文化消費與生產？─台灣「鄉土劇」在中國大陸

Trans-border Cultural Consumption and Production: Exploring Mainland Chinese Audiences’ Reception of Taiwanese Hsiang-Tu-Ju (Unforgettable)

/ 程紹淳 Shao-Chun CHENG

關鍵詞：鄉土劇、台灣本土意識、「跨界電視」、大中華區域媒體市場、《意難忘》

Keywords：Hsiang-Tu-Ju (Unforgettable), the Greater China regional media market, trans-border TV drama, Taiwanese nativism

141

傳播論壇
Communication Forum

網路公共關係：研究圖像與理論模式建構

Internet Public Relations: Current Status, Research and Prospects

/ 黃懿慧 Yi-Hui Christine HUANG

關鍵詞：公共關係、網路公共關係、網際網路、後設研究、公共關係研究

Keywords：public relations, Internet, Internet public relations, meta-analysis, public relations research

181

《香港廿二春—師奶列傳》 —紀錄片作為研究方法的反思

Audio Visual Documentary as a Research Tool —A Methodological Reconsideration

/ 何式凝 Sik Ying HO

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