January  2017 39
多元的比較文化視角
Toward Comparative Cultural Perspectives
寫在卷首
Editor's Notes
多元的比較文化視角 / 蕭小穗
Toward Comparative Cultural Perspectives / Xiaosui XIAO
V
學術對談
Dialogue
新聞業、新聞記者與全球比較研究
Journalism, Journalists and Global Comparative Studies
/ 對談人：托馬斯．漢尼馳、李立峯  Discussants: Thomas HANITZSCH, Francis L. F. LEE

1
研究論文
Research Articles
客家象徵符碼「硬頸」之演變：台灣報紙媒體縱剖面之分析
The Evolution of Hakka Symbolic Code ngang giang ("stiff neck"): A Longitudinal Analysis of Newspapers in Taiwan
/ 賴惠玲、劉昭麟  Huei-Ling LAI, Chao-Lin LIU
關鍵詞：象徵符碼、象似指涉、社會文化框架、隱喻及轉喻、符號創新

Keywords：symbolic code, iconographic reference, metaphor/metonymy, semiotic innovation, socio-cultural frames
29
大製作模式對自由電視工作者的影響：以台灣電視工作者在中國大陸為例
The Impacts of Big Production on TV Freelancers: A Study on Taiwanese TV Freelancers in China
/ 張舒斐  Shu-Fei CHANG
關鍵詞：大資本、節目冠名贊助、自由電視工作者、政治經濟學、文化勞動的國際分工

Keywords：big capital, title sponsorship, TV freelancer, political economy, the international division of cultural labor
61
兩岸科普網站特色與傳播效果初探：以《果殼網》和《泛科學網》為例
An Exploratory Study on the Features and Communication Effects of Science Communication Websites across the Taiwan Strait: The Cases of Guokr.com and PanSci.tw
/ 黃惠萍、劉臻、智飛  Huiping HUANG, Zhen LIU, Fei ZHI
關鍵詞：《泛科學網》、《果殼網》、科普、科普網站、科學傳播

Keywords：PanSci.tw, Guokr.com, scientific popularization, science communication website, science communication
93
當代中國情境下社會資本測量的再思考及其與傳播渠道關係的實證研究
Reconsidering the Measures of Social Capital in Modern China and Examining Its Relationships with Different Communication Channels
/ 蔣亞隆、曹博林  Yalong JIANG, Bolin CAO
關鍵詞：社會資本、傳播渠道、中國

Keywords：social capital, communication channels, China
133
新媒體語境下黨媒的傳播調適與「文化領導權」重建： 對《人民日報》微博的研究（2012–2014）
Reconstructing Hegemony in the Context of New Media: The Weibo Account of People
/ 李艷紅、龍強  Yanhong LI, Qiang LONG
關鍵詞：政黨調適、人民日報微博、黨媒、文化領導權

Keywords：party adaptation, People's Daily's micro-blog, party media, cultural hegemony
157
從職業教育到愛國報國教育：香港早期新聞教育研究（1927–1949）
From Professional Education to Patriotic Education: Study of Early Hong Kong Journalism Education (1927–1949)
/ 劉書峰  Shufeng LIU
關鍵詞：香港早期報業、新聞教育、職業教育、愛國報國教育

Keywords：Hong Kong early press, journalism education, professional education, patriotic education
189
傳播論壇
Communication Forum
從比較視角探討中國大陸公共關係學科發展之正當性
On the Disciplinary Legitimacy of Public Relations in Mainland China: A Comparative Perspective
/ 黃懿慧  Yi-Hui Christine HUANG
關鍵詞：公共關係、學科正當性、公關教育、公關研究、比較視角

Keywords：public relations, discipline legitimacy, public relations education, public relations industry, comparative study
221
No.69  2024 July
No.68  2024 April
No.67  2024 January
No.66  2023 October
No.65  2023 July
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