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| October 2010 |
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14 |
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| 傳播論壇Communication Forum |
| 「新聞感」與網路新聞寫作之探討： 從「倒三角形」的延續與創新出發 |
| News Sense and the Writing of Online News: Beyond the “Inverted Pyramids” |
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(4861)
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| 作者 |
李明哲 |
| Author |
Ming-Che LEE |
| 關鍵詞 |
多媒體文本、區塊寫作、互文性文本、新聞寫作、網路新聞 |
| Keywords |
multimedia, chunks writing, hypertextuality, news writing, online news paradigm |
| 摘要 |
本文從網路新聞寫作教學的取徑，探討有關「新聞感」如何在網路新聞上傳達與表現的問題。思考的重心是如何使傳播學院學生在受過一確定訓練後，可以在網路新聞報導、寫作和呈現上具有新聞專業感，使其不同於網路環境下眾多「草根記者」、「公民記者」的手工報導。本文以傳統倒三角形結構為軸線來思考網路新聞的教學方式，試圖融合傳統新聞寫作倒三角形新聞呈現模式與網路媒介的互動性及多媒體特色。 |
| Abstract |
Being a teacher for online news-writing courses, this essay explores how students could write online news with a strong news sense, and could differentiate themselves from current citizen journalists with skills they would acquire from doing so. It is proposed that students should acquire the skill of applying the traditional inverted pyramid format to online news and should understand how to write with a sense of interactivity and multi-media content. Through literature reviews and personal teaching experiences, this essay discusses how a teacher can successfully guide students who have learned traditional newswriting to write good online news in the classroom.
To write online news, a student needs to keep the audience in mind. It is important to know that the audience does not read but scans the online news. Therefore, to draw the audience’s active attention, an online journalist should learn to think visually. Furthermore, he or she needs to focus on non-linear chunks, instead of traditional linear paragraphs. This is the most critical difference between print and online journalism.
It is also essential to reinforce the five Is of hypertext, i.e. Interaction, Involvement, Immediacy, Integration and In depth. Without these characteristics, the hypertext will lose its uniqueness.
There are five steps suggested for a student with traditional news-writing background to learn to deliver online news. First, a student is encouraged to write a news report in the traditional inverted pyramid format. Then he or she is asked to revise traditional introductions (導語) to summaries (摘要). The third step is to review the paragraphs and re-construct them to online favorable chunks. The fourth step is to connect the different chunks with guiding links (導引列). The last step is to add chunks of the sources and/or related links. In conclusion, the biggest challenge for a student who has learned traditional news-writing skills to write online news is to integrate the text, pictures and videos appropriately. These elements should complement each other and form an equal partnership, which is different from the text-centered tradition. The other challenge is to visualize the text. In other words, to write good on-line news, a student is expected to have the ability to use pictures, graphics and/or videos to present specific meanings. This visualization ability is something most students lack. To enhance a student’s visual literacy, one of the best solutions is to teach him or her the composition theory of photography (攝影學
的構圖理論).
Good online news should fully explore digital technologies and maintain a strong news sense in the content. Therefore, it is crucial for a student to learn a complementary way of viewing text and different visual elements, based on the traditional inverted pyramid format.
本文引用格式
李明哲（2010）。〈「新聞感」與網路新聞寫作之探討：從「倒三角型」的延續與創新出發〉。《傳播與社會學刊》，第14 期，頁163–190。
Citation of this article:
Lee, M. C. (2010). News sense and the writing of online news: Beyond the “inverted pyramids.” Communication & Society, 14, 163–190.
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| No.69 2024 July |
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| No.68 2024 April |
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| No.67 2024 January |
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| No.66 2023 October |
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| No.65 2023 July |
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