April  2010 12
研究論文Research Articles
遊戲媒體文化之男性氣概探索: 文本結構與玩家詮釋
Masculinity in Media Culture of Digital Game
  (3743)
作者 張玉佩、邱馨玉
Author CHANG Yupei, CHIU Hsin-Yu
關鍵詞 數位遊戲、媒體暴力、男性氣概、敍事分析、性別研究
摘要 男性氣概是潛藏在媒體暴力表象下、關鍵性的社會文化要素。有鑑於數位遊戲為當今媒體暴力研究焦點與青少年熱門的男性氣概探索場域,本文之研究目的,在於從文本結構與玩家詮釋出發,探索數位遊戲文化下的男性氣概運作機制。研究採取文本分析與深度訪談作為研究方法,文本分析以線上遊戲「仙境傳說」遊戲文本與相關產業論述(官方刊物與媒體廣告)為主,並深度訪談訪談20 位遊戲玩家的遊戲經驗與詮釋。

研究結果有二。第一,在遊戲的文本結構方面,遊戲敍事的文本故事、媒體論述與互動性特質,遮掩以數值霸權為基底的遊戲規則,同時也合理化遊戲行為的暴力系統。第二,在男性氣概再現方面,男性身體被遮掩與忽略,轉而強調、彰顯戰鬥的內在能力,而作為主要對立客體的女性則以極度誇張的性慾化形象再度被塑造成為媒體凝視的焦點;原本在遊戲文本中被淡化的男性情誼,卻在玩家的遊戲互動過程獲得增強。最後,本文提出,暴力,應重新視為一個空洞的符碼,不只考量其外延義所產生的媒體效果,應重視置於文本脈絡之內含義的定泊過程,在閱聽人 玩家的日常生活脈絡中予以詮釋。
Abstract Digital games are an expanding popular cultural phenomenon which is one way male adolescents foster, nourish, and practice their masculinity. This article uses narrative analysis and interviews to study masculinity in media culture of digital games. The study finds two major results. First, the game narratives and interactivity of characters cover the ‘number hegemony’ as basic game rules. They also rationalize the hegemonic masculinity and violence system of dominant game culture. Second, masculinities represented by digital games ignore and disregard male body, while they focus on the female body as sexualized objects. Further, the violence of game content corresponds with the appearance of hegemonic masculinity and should be articulated in the process of signification.
相關連結 digital game, media violence, masculinity, narrative analysis, gender research
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