January  2008 6
特邀論文Invited Papers
媒介話語空間的重構:中國大陸大眾化 報紙媒介話語的三十年演變
Reconfiguring Media Discursive Space: Thirty Years of Discourse Change for Popular Newspapers in Mainland China
  (2690)
作者 孫 瑋
Author SUN Wei
關鍵詞 大眾化報紙、媒介話語、社會主體、市民
Keywords popular newspaper, media discourse, social subject, townspeople
摘要 本文以1978年以來中國大陸大眾化報紙的演變為線索,採用話語分析的路徑,描述並闡釋了大眾化報紙的媒介話語對於社會主體的建構過程。本文認為,由大眾化報紙建構的社會主體經歷了「讀者」、「市民」、「公民」、「小資」等不同階段的變化,大眾化報紙由此實施了媒介話語空間的重構。這一重構呈現了轉型社會中國家— 社會關係在媒介領域的變化,以及媒介與社會變遷的動態關係。
Abstract Taking a discourse analysis approach, this paper examines the changing trajectories of popular newspapers in Mainland China since 1978, focusing in particular, on how the social subject has been constructed in such changes. It shows that the social subject served by popular newspapers has evolved from “reader” to “townspeople”, “citizen”, and “petty bourgeois.” Through such changes, popular newspapers have contributed to reconfiguring the discursive space for and on the media. This process reflects not only the changing statesociety relationships in media arena of a transitional society, but also the dynamic interaction between media change and social change.
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