January  2008 6
專輯序言Special Issue Preface
序言:傳媒的公共性與中國傳媒改革的 再起步
Introduction: The Publicness of the Media and Rejuvenation of China’s Media Reforms
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作者 潘忠黨
Author PAN Zhongdang
關鍵詞 傳媒改革、傳媒公共性、國家與社會、民主、公共利益
Keywords media reforms, the public nature of the media, state and society, democracy, public interests
摘要 本文以反思中國大陸的傳媒改革入手,討論三十年改革中遇到的部分理論問題,尤其是構成改革的目前困境的那些問題,由此引申出對傳媒公共性的討論,提出在此理念基礎上,我們要重新確認改革目標,引領改革重新起步;傳播研究也必須成為改革重新起步提供理論和思想資源。本文也試圖以這些觀點構成一個整合專刊的思考框架。
Abstract Critically appraising China’s media reforms, this article discusses several key theoretical issues surfaced in the 30-years of reforms, especially those that constitute the conundrum of the current media reforms. Through this discussion, this article explicates the public nature of the media, arguing that a well-understood publicness of the media must be the basis for setting new goals for the reforms and re-launching the reforms. Media and communication studies in China must offer theoretical resources for the rejuvenation of the reforms. With these ideas, this article also offers a framework to integrate various pieces in the special issue.
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