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| January 2007 |
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1 |
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| 研究論文Research Articles |
| 危機情境、溝通策略與媒體報導--再探溝通回應模式之多個案比較研究 |
| A Multicase Study Revisiting the Communicative Response Model |
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(2425)
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| 作者 |
黃懿慧 |
| Author |
HUANG Yi-Hui |
| 關鍵詞 |
危機情境，危機回應模式，媒體報導，台灣，多個案研究 |
| Keywords |
crisis situation, communicative response model, media coverage, Taiwan, multiple case study |
| 摘要 |
本研究旨于探討危機情境、危機回應策略、與媒體報道間的關聯性。本論文採用多個案研究設計，檢視四種危機溝通策略和四種不同危機情境個案間的關係。個案選擇的邏輯盡可能控制外生變異的因素，使其近似準實驗法。研究以內容分析法進行資料分析，採用「類型比對」（pattern﹣matching）邏輯，檢視大約1220則有關四位政治人物危機事件的新聞報導。研究結果如假設預期：在特定危機情境中使用特定的危機溝通策略，會得到較佳的媒體形象報導。情境與策略配套使用如下：在「犯行情境」（commission situation）使用否認策略，「控制情境」（control situation）使用藉口策略，「各持標準情境」（standards situation）使用合理化策略，「同意情境」（agreement situation）使用讓步策略。研究結果也發現，除了「同意情境」外，綜合使用多項危機溝通策略最為有效。本研究對於符碼運用觀點（symbolic approach）、危機溝通及危機管理理論，具有模式建構和實務應用之貢獻。 |
| Abstract |
This study focuses on the relationships among crisis situations, crisis response strategies, and media coverage. The author examines four political crisis situations and the strategies used to manage them; adopts a comparative, multicase, holistic research design; uses typical content analysis procedures for data analysis; and applies pattern-matching logic to compare the data against a theoretical model, the corporate communicative response model. More than 1,220 news articles covering four political figures’ crises are examined. Results indicate that the use of denial in a commission situation, justification in a standards situation, and concession in an agreement situation increased positive media coverage. The results also suggest that for all but the agreement situation, a combination of crisis communication strategies was the most effective strategy to employ. This study has theoretical and practical implications for the symbolic approach in general and for crisis communicative responses in particular. |
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| No.69 2024 July |
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| No.68 2024 April |
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| No.67 2024 January |
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| No.66 2023 October |
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| No.65 2023 July |
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