 |
| October 2017 |
 |
42 |
|
| 學術對談Dialogue |
| 新媒體環境下的經典傳播理論 |
| How to re-thrive? Reconsideration of classic communication theory in the new media environment |
|
|
|
 |
(4862)
|
| 作者 |
對談人：韋恩‧旺塔、黃懿慧 |
| Author |
Discussants: Wayne WANTA, Christine HUANG |
| 摘要 |
|
| Abstract |
Professor Wany Wanta, a leading scholar in the research on agenda setting, looks back and traces his research program development. With a prolific body of research work, Professor Wanta first shares in this dialogue his views about to what extent the theory is limited with respect to effect-orientation. He then delineates the conditions and contextual factors in which the theory is effective. In addition to his reflections on the conditional factors, Professor Wanta explicates the challenge and opportunity for agenda-setting theory in the digital era. Finally, Professor Wanta shares his view of future research in this area.
Citation of this article:
Huang, Y.-H. C. (Ed.)(2017). How to re-thrive? Reconsideration of classic communication theory in the new media environment. Communication & Society, 42, 1–22. |
|
|
 |
| No.69 2024 July |
 |
| No.68 2024 April |
 |
| No.67 2024 January |
 |
| No.66 2023 October |
 |
| No.65 2023 July |
|
