October  2016 38
《傳播與社會學刊》創刊十週年
The 10th Anniversary of Communication & Society
寫在卷首
Editor's Notes
《傳播與社會學刊》創刊十週年 / 羅文輝
The 10th Anniversary of Communication & Society / Ven-Hwei LO
V
學術對談
Dialogue
敵意媒體效應:一位理論創建者的回顧與展望
The Hostile Media Effects: A Founding Scholar Looks Back and Looks Forward
/ 對談人:馬克.萊珀、魏然  Discussants: Mark LEPPER, Ran WEI

1
研究論文
Research Articles
「救急」的媒介溝通效果:以災難新聞為例
The Media Communicative Effect of Helping in an Emergency: An Example of Disaster News
/ 羅雁紅、鍾宜珈  Yen-Hung LO, Yi-Jia CHUNG
關鍵詞:不確定性、立即直接利他意願、向下比較、災難新聞、急迫性

Keywords:disaster news, uncertainty, promptly directive altruistic intention, downward social comparison, urgency
37
從消費者觀點檢視組織權力運用對消費者關係管理之影響
Examining the Effects of an Organization’s Power Exercises on Relationship Outcomes from the Perspective of Consumers
/ 劉正道  Cheng-Tao LIU
關鍵詞:公關策略、社會權力、關係管理、關係結果、權力運用

Keywords:public relations strategy, social power, relationship management, relationship outcome, power exercise
83
不同關係類型下收送視角對禮品廣告效果的影響
The Influence of Different Guanxi between Gift Giver and Recipient and Appeal Mode on Gift Advertising Persuasion
/ 董小雪、林升棟、吳瓊鱗  Xiaoxue DONG, Shengdong LIN, Qionglin WU
關鍵詞:禮品廣告、關係類型、訴求視角、動機

Keywords:gift-giving ads, guanxi, appeal mode, motivation
113
危機溝通策略與危機回應形式:危機類型為權變因素之效果研究
The Effects of Crisis-Communication Strategy and Forms of Crisis Response: Crisis Type as a Contingent Factor
/ 黃懿慧  Yi-Hui Christine HUANG
關鍵詞:危機溝通策略、危機回應形式、關係結果、危機類型

Keywords:crisis communicative strategy, form of crisis response, relational outcomes, crisis type
135
新聞媒體在社會運動中的公眾屏幕功能和影響:香港雨傘運動之「暗角事件」個案分析
News Media as the Public Monitor in a Large-scale Protest Campaign: The Case of Hong Kong’s Umbrella Movement
/ 李立峯  Francis L. F. LEE
關鍵詞:公眾屏幕、自我審查、社會運動、新聞媒體、雨傘運動

Keywords:public monitor, self-censorship, social movement, news media, Umbrella Movement
165
No.41  2017 July
No.40  2017 April
No.39  2017 January
No.38  2016 October
No.37  2016 July
© 2017 Communication & Society Journal. All Rights Reserved.