July  2016 37
日漸網絡化的個人與社會
Networked Individuals and Society
寫在卷首
Editor's Notes
日漸網絡化的個人與社會 / 張國良
Networked Individuals and Society / Guoliang ZHANG
V
學術對談
Dialogue
「網絡個人主義」—網絡社會的溝通之道
Networked Individualism: The Way of Communication in the Network Society
/ 對談人：巴里· 威爾曼、邱林川、張人文、甘晨  Discussants: Barry WELLMAN, Jack L. QIU, Alice Renwen ZHANG, Maggie GAN

1
研究論文
Research Articles
台灣民眾網絡素養調查：網絡素養、網絡經驗及生活滿意度關係之綜合探討
Internet Literacy in Taiwan: The Relationship between Internet Literacy, Internet Experience, and Life Satisfaction
/ 林淑芳  Shu-fang LIN
關鍵詞：網絡素養、網絡風險、網絡風險應對、網絡使用愉悅感、生活滿意度

Keywords：Internet literacy, Internet risk, risk coping, Internet enjoyment, life satisfaction
25
媒體多工的是與非：從幸福感、社會資本、同儕接受與社會成功來看
The Rights and Wrongs of Media Multitasking: Social Well-Being, Social Capital, Peer Acceptance, and Social Success Perspectives
/ 陳憶寧  Yi-Ning Katherine CHEN
關鍵詞：同儕接受、社會成功、社會資本、幸福感、媒體多工
57
中國社交媒體企業營銷中的用戶勞動和消費主義主體建構：以新浪微博上的杜蕾斯官方帳號為例
User Labor and the Subjectivity Construction Oriented to Consumerism in Corporate Marketing in Chinese Social Media: Taking Durex’s Official Account on Sina Weibo as an Example
/ 黃炎寧  Yanning HUANG
關鍵詞：社交媒體、微博、數字勞動、消費主義主體建構、過度剝削

Keywords：social media, Weibo, digital labor, the subjectivity construction oriented to consumerism, over-exploitation
97
現代「王祿仔仙」賣啥膏藥？分析賣藥電視節目所提供的社會支持
What Does the Contemporary “Wan-Lu-Shen” Sell? The Analysis of Social Support Provided by the Medicine-Selling Programs on Cable TV
/ 盧鴻毅、徐薇筑  Hung-yi LU, Wei-chu HSU
關鍵詞：賣藥節目、有線電視、社會支持、傳播行銷策略

Keywords：medicine-selling program, cable TV, social support, communicative marketing strategies
127
方言節目與大陸新時期的地方媒體政治：以《百曉講新聞》為例
Dialect Program and the Local Media Politics of Mainland China in the New Era: The Case of “Baixiao Talking Show”
/ 莊梅茜  Meixi ZHUANG
關鍵詞：溫州方言、節目意識形態、市場、地方媒體

Keywords：Wenzhou dialect, ideology of TV program, market, local media
161
傳播論壇
Communication Forum
紀錄片中的中國少數民族和中國農民—以《舌尖上的中國》第二季為例
Ethnic Minorities and Chinese Peasants in China: A Case Study of the Documentary “A Bite of China”
/ 盧垚  Yao LU
關鍵詞：國家、少數民族、農民、紀錄片

Keywords：state, ethnic minorities, peasants, documentary
191
No.69  2024 July
No.68  2024 April
No.67  2024 January
No.66  2023 October
No.65  2023 July
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